Privacy Policy

This briefing statement has been prepared by Something Inc Limited (referred to in this statement as the “Something™”, “we”, “us”, or “our”), to outline the steps that we are taking to try to ensure that any processing of personal data we undertake in the course of our business is secure, lawful and in compliance with the EU General Data Protection Regulation (“GDPR”).


What is the GDPR?

The GDPR is the European Union’s new legislative framework to protect the personal data and privacy of EU citizens in the digital age.

The core purpose and emphasis of this legislation is entirely centred upon the rights of individuals to prevent the unlawful misuse, accidental loss, damage or destruction of their personal data.

The GDPR aims to put control of personal data into the hands of individuals (data subjects), who will be able to request access to their data, ask for their data to be erased, and require their data to be ported to another organisation.

Our policies and commitment to data protection

Something™'s policy is to comply with local laws that apply to our business related to the use of personal data and to ensure that we meet the applicable standards set out in such laws.

We have existing processes and procedures in place to meet the requirements of the current privacy regulatory regime, and we are in the process of developing these to attain GDPR compliance.

Our plans for GDPR compliance

Core to our strategy are the GDPR’s six data processing principles, which set out that personal data must be:

  1. processed lawfully, fairly and in a transparent manner;
  2. collected for specified, explicit and legitimate purposes;
  3. adequate, relevant and limited to what is necessary;
  4. accurate and, where necessary, kept up to date;
  5. retained only for as long as necessary; and
  6. processed in an appropriate manner to maintain security.

Our compliance strategy consists of various separate and overlapping parts that we have summarised below:

Internal audit, data mapping and gap analysis

We have carried out an audit of personal data processed by Something™ mapping the route from acquisition through aspects of its processing to verify where data is located, why we gather it, and how we process it.

We will record instances where data is transferred, or stored outside of the European Economic Area, and are committed to undertaking Data Privacy Impacts Assessments (DPIAs) of core business functions if a high risk to the rights of data subjects is identified during this process.

Governance, documentation and accountability

In order for Something™ to demonstrate our compliance with GDPR, the following action points have been or will be implemented:

Ongoing measures

The GDPR is not a process that ends on 25 May 2018, and Something™ will continue to implement and improve our data protection practices on an ongoing and evolving basis.

What you should be doing for your own GDPR compliance

It is important to remember that you, as a business entity and data controller or processor in your own right, will have legal obligations under the GDPR.

You should be confident that any providers (data processors) which you work with have a suitably robust approach to data protection; that you understand the obligations of the GDPR; and that you are well prepared to meet them through the adoption of strategies like those set out above.

What to do if you have further questions

If you would like any additional information regarding our procedures and commitment to becoming GDPR compliant, please contact us by email at [email protected] in the first instance.

Information collection and use

Something™ is the only owner of the information collected on its websites. The information we collect about visitors to our website includes the visitor’s browser type, language preference, referring site, additional websites requested, and the date and time of each visitor request. We also collect potentially personally-identifying information like Internet Protocol (IP) addresses.

The aim of Something™ activity is not collecting, selling or lending the information to the others. We collect this information to better understand how our website visitors use Something™, and to monitor and protect the security of the website. We do not share, sell, rent, or trade personal information with third parties for their commercial purposes.

We do not intentionally collect sensitive personal information, such as social security numbers, genetic data, health information, or religious information. Although Something™ does not request or intentionally collect any sensitive personal information, we realise that you might store this kind of information in your account, such as in a repository. If you store any sensitive personal information on our servers, you are consenting to our storage of that information on our servers, which are in the United Kingdom.

We do not host advertising on Something™. We may occasionally embed content from third-party sites, such as YouTube and Vimeo, and that content may include ads. While we try to minimise the number of ads our embedded content contains, we can't always control what third parties show.

We may share User Personal Information with a limited number of third-party vendors who process it on our behalf to provide or improve our service, and who have agreed to privacy restrictions similar to our own Privacy Statement. Our vendors perform services such as network data transmission, and other similar services. When we transfer your data to our vendors under Privacy Shield, we remain responsible for it.


Cookies are series of data stored on the hard disk of the user which for example include the anonymous identifier of the user. The cookies are set up to remember the fact of being logged in the Service if the user wished so as well as for statistical aims. By using our website, you agree that we can place these types of cookies on your computer or device. If you disable your browser or device’s ability to accept cookies, you will not be able to log in or use Something™’s services.

Certain pages on our site may set other third-party cookies. For example, we may embed content, such as videos, from another site that sets a cookie. While we try to minimise these third-party cookies, we can’t always control what cookies this third-party content sets.

When someone visits the website we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site and to allow us to improve our online services. We may, for example, collect information about the type of device you use to access our online services, the operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the content you view and features you access on our online services, the web pages you view immediately before and after you access our online services, whether and how you interact with content available on our online services, and the search terms you enter on our online services. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website. We will not associate any data gathered from this site with any personally identifying information from any source.

We collect standard internet log information and details of visitor behaviour patterns by using Google Analytics cookies. For more information about Google Analytics cookies please see the link here.

How to manage cookies in your browser

Most web browsers allow some control of most cookies through the browser settings. Most browsers enable you to block cookies or to block cookies from particular sites. Browsers can also help you to delete cookies when you close your browser. You should note however, that this may mean that any opt-outs or preferences you set on our website will be lost. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit and which includes information on how to manage your settings for the major browser providers.

Third Party cookies

This websites uses third party services such as Google Analytics, Twitter, as well as sometimes embedding photos and video content from websites such as Flickr and YouTube. Pages with this embedded content may present cookies from these websites. Similarly, when you use one of the share buttons on the website, a cookie may be set by the service you have chosen to share content through. does not control the dissemination of these cookies and cookies from those websites will not be blocked. You should check the relevant third party website for more information about these.

To opt out of being tracked by Google Analytics across all websites visit here.

Google Analytics

We use Google Analytics as a third-party tracking service, but we don’t use it to track you individually or collect personal user information. We use Google Analytics to collect information about how our website performs and how our users, in general, navigate through and use Something™. This helps us evaluate our users' use of Something™, compile statistical reports on activity, and improve our content and website performance.

Google Analytics gathers certain simple, non-personally identifying information over time, such as your IP address, browser type, internet service provider, referring and exit pages, timestamp, and similar data about your use of Something™. We do not link this information to any of your personal information such as your username.

Something™ will not, nor will we allow any third-party to, use the Google Analytics tool to track our users individually, collect any personal information other than IP address; or correlate your IP address with your identity. Google provides further information about its own privacy practices and offers a browser add-on to opt out of Google Analytics tracking.


If you do not want online services to collect and share certain kinds of information about your online activity from third-party tracking services, you can set the Do Not Track privacy preference in your browser.

We do not track your online browsing activity on other online services over time and we do not permit third-party services to track your activity on our site with the exception of basic Google Analytics tracking and occasional user behaviour tracking performed with Hotjar and Full Story analytics tool. The tracking data is collected exclusively to improve the UX and performance of the Service and website. Something™ does not record any personal data with Hotjar as all text entered to the Service during tracking is suppressed before the data is sent back to Hotjar servers.

Because we do not share this kind of data with third-party services or permit this kind of third-party data collection on Something™ for any of our users, and we do not track our users on third-party websites ourselves, we do not need to respond differently to an individual browser's Do Not Track setting. If you wish, you can opt out from Google Analytics tracking here, from Hotjar here, and from Full Story here.

Client data

Something™ uses AWS and Google Cloud for hosting infrastructure and to store client data for the Service's website. Physical servers for both services are located in the United Kingdom and United States.

All data uploaded by the Users belong to the Users. Something™ does not claim any rights to intellectual property uploaded by the Users.

Despite that Something™ hosts all data entered by the user, the ones all the time belong to the user. Something™ will never sell or by purpose make accessible the data entered by the user to the third-party as well as will never use them for the benefit of his own business. Our procedures obey the privacy of our users and their data.

Information rights and publicity

Unless you notify Something™ otherwise in writing, You hereby grant to Something™ and its wholly owned subsidiaries a limited license to use Your trade names, trademarks, service marks, logos, domain names and other distinctive brand features in presentations, marketing materials, websites, customer lists, and financial reports.

Access to Personally Identifying Information

If your personal information changes, or if you no longer desire to access or use the Service, you may correct, update, amend or delete it by contacting our customer support team at [email protected].

Global Privacy Practices

Information that we collect will be stored and processed in the United Kingdom in accordance with this Privacy Statement. However, we understand that we have users from different countries and regions with different privacy expectations, and we try to meet those needs.

We provide the same standard of privacy protection to all our users around the world with the same levels of notice, choice, accountability, security, data integrity, access, and recourse, regardless of their country of origin or location. We work hard to comply with the applicable data privacy laws wherever we do business. Additionally, we require that if our vendors or affiliates have access to personal information, they must comply with our privacy policies and with applicable data privacy laws, including signing data transfer agreements.

Protection of Certain Personal Information

Something™ discloses potentially personal information only to those of its employees, contractors, and affiliated organisations that (1) need to know that information in order to process it on Something™’s behalf or to provide services available in connection with the Service and (2) have agreed not to disclose it to others. Some of those employees, contractors and affiliated organisations may be located outside of your home country; by using Something™’s Website, you consent to the transfer of information to such individuals and organisations in order to support our provision to you of the Website. These supporting partners may be authorised to, for example, process payments on our behalf or provide customer support. Transfers to subsequent third parties are covered by the provisions in this Policy regarding notice and choice and the service agreements with our customers. However, in each case, these partners are authorised to use your personally identifying information only as necessary to provide the services we request.

Other than to its employees, contractors, and affiliated organisations, as described above, Something™ discloses personal information only when required to do so by law, such as to comply with a summons, bankruptcy proceedings, or similar legal process, or when Something™ believes in good faith that disclosure is reasonably necessary to protect the property or rights of Something™, third parties, or the public at large. If Something™ is involved in a merger, acquisition, or sale of all or a portion of its assets, either you will be notified via email and/or a prominent notice through the Service of any change in ownership or uses of your personally identifying information, as well as any choices you may have regarding your personal information or we will require any such buyer to agree to treat your personal information in accordance with this Privacy Policy.

Something™ takes all measures reasonably necessary to protect against the unauthorised access, use, alteration, or destruction of potentially personally identifying and personally identifying information.

Right of access and Right to be Forgotten

Something™ doesn’t ask for more personal data from our users than we need to provide our services to you. If you want to erase all personal information that we have about you, please send a request to [email protected]. We have gone through our Privacy Statement to provide more context and transparency, though, so our users understand exactly why we ask for information and what we’ll do with it.

Changes to Privacy Policy

If we are going to change our Privacy Policy we will inform our users about this fact, by sending an appropriate email to the email address of the owner’s account registered in our Service.